Real Estate

Paarth Aadyant

Everything you need to Know About Paarth Aadyant

I had been looking out for a flat in Lucknow for a few days. I did see a number of condominiums in Gomti nagar extension, Gomti nagar, Raebareilly road and other good areas. But nothing really appealed to me. And then, my broker took me to Paarth Aadyant, located in Gomti nagar extension area, and afterwards I didn’t need to visit any other place. Let me tell you everything that you need to know about this project.

The project is located at a kissing distance from the most modern mall in Lucknow, Phoenix Palassio. That renders this whole area a feeling of happiness and celebration. The best part is that despite being so close, the unruly traffic around the mall doesn’t affect the entrance to Paarth Aadyant. If that is not enough for a great location, the other attraction nearby will make you drool. Yes, the only international cricket stadium of Lucknow, Atal Behari Vajpayee cricket stadium is close by. In fact, so close, that you could enjoy a day and night match at this stadium from your flat’s balcony.

However, what I was really keen to have in the vicinity, was good medical facilities. I guess in the current state of our minds, all of us consider this as an important criteria. Medanta hospital, equipped with the best health care facilities available in Lucknow is at a stone’s throw. But what really clinched the deal in the favour of Paarth Aadyant is the fact that this area is so calm and quiet despite so much life just outside. The entry and exit to Shaheed path is easy, which makes its connection with any part of the city, including the airport and the railway station, a quick and comfortable journey. Yes, if you have experienced the rough roads in Lucknow elsewhere, you can’t agree more with me.

I was also told that the best schools of the town, City Montessori school and Delhi Public School are located in close vicinity. And I could also see the building of head office of Dial 112 and UP Police headquarters. Therefore, I will not have to worry about studies of my kids and also the area is highly safe and secure. Presence of WalMart store and other proposed infrastructure projects will continue to add interesting features to the area.

Now is the time to take you to the inside of this project. Trust me, if the locality made you drool like I did, the inside of the project will make you go green with happiness. Yes, Green is the colour which you see all around you in the form of landscaped gardens in the project. With a high green area to construction ratio, the seven towers in the project look like sprouting out from ground, surrounded by foliage. The entry was grand with three tier security and a safe perimeter offered a sense of security, I could trust.

children's play area

As we entered the complex, the scenes of happy kids running around and playing in the kids area was enchanting and watching old people sitting on the garden benches enjoying their laughs and discussion was very satisfying. Another concern ticked off, I now don’t have to worry about my old father feeling lonely at home. Some kids were taking a karate coaching, while some other were riding their bicycle and all this was making the entire atmosphere full of unbounded joy. It all looked like too good to believe. Frankly, if I was not there myself and someone had explained it to me, I would not have believed it. So I won’t blame you if you are not being able to trust this completely. The only solution – Go and check for yourself and come back as mesmerized as I am.

I passed a few residents on my way to the sales office and spoke to a couple of them. They looked happy with their investment decision as they have experienced good appreciation of their investment and finding that the developer has done a very good job in providing quality and services. I then, visited the sample flat. It was a 3BHK flat ( I am told that all the 2 BHK flats are already sold, too bad!!). The bedrooms were spacious and provided enough privacy from the living area. The attached toilets were well done up and looked quite contemporary.

The living area opens into a large balcony, so my dream of creating a terrace garden will also be fulfilled here. I was thrilled as I glanced down and felt the merging of my terrace garden with the landscaped gardens below. The best part was that this balcony was not overlooking into any other balcony. At this stage, my broker reminded me that the project covers an area of 14 acres and has only 536 flats. Which meant that per flat land coverage is the most in this project compared to any other project nearby. No wonder, I always found the other projects from some of the big names too cramped and claustrophobic. Thank God for small mercies, there is a place possible to own with good breathing space.

Oh, but before I come out, I must tell you about the kitchen. The kitchen has been designed very efficiently. In addition to good use of space available, the service balcony and large window make it awesome. There is good light in the kitchen and it is well connected to the dining area. The servant room was not cramped for space and had opening outside, ensuring safety for occupants.

The features of the club were also shared with me. It is going to be one of the best clubs in an apartment complex when completed. A large Swimming pool with a gym and area for other sports, makes it perfect to enjoy the leisure time. The location of the club is excellent and I am already planning to have a duel at badminton with my brother here. The amphitheater, the basketball court, the sitting areas with pergola and beautiful jogging track left me completely speechless. Guess, if I had asked for anything more today, I would have got it.

I came out highly impressed. The developer team also told me about the wonderful legacy of the developer and the fact that they have multiple projects across Lucknow reaffirmed my faith in it. I have now already booked my home here, when are you doing the same?

Why Gomti Nagar Extension is the best residential area in Lucknow in 2021?

If you are looking to buy a home in Lucknow this new year, you must read this piece before you make a final decision. Why? We have looked at various localities of Lucknow and are then making an informed suggestion to benefit you both in short as well as long term. You need this advice because a home buy will probably be the biggest purchase you will make in your life.

Why Gomti Nagar Extension is the best residential area in Lucknow in 2021?

Lucknow is one of the fastest growing cities in India and has increasingly emerged as the preferred choice for buying a home for anyone in eastern and central parts of Uttar Pradesh. A well laid out basic infrastructure, already functional metro rail, an international airport and excellent network of roads provide the basic wherewithal for a tension free life here. Added to this is a well – educated and one of the most civilized population groups in India. This is also the seat of political, judicial and executive power of the largest Indian state of Uttar Pradesh. With a stable government at the hub, the opportunities galore in this futuristic town.

Why Gomti Nagar Extension is the best residential area in Lucknow in 2021?

When one looks at Lucknow, the city has grown in all the directions in last few years. There are developments in Gomti Nagar extension, Raebareilly road, Sultanpur road, Hardoi road and Kanpur road. However, if you ask anyone in Lucknow his preference for buying a new home, the answer in all likelihood will be Gomti Nagar extension or Shaheed path (which is the official name), unless there are budget constraints, one is facing. The rental values for flats in this area are easily 1.5 times a similar apartment in the second best residential area. Despite a relatively new development, the locality is being considered even by old Lucknowites to move in and stay.

The question is then, why this rush to buy homes in this area. To get the answer, we should look at multiple factors. Gomti Nagar extension has an excellent connectivity to the airport and the railway station through Shaheed path. The second thing one looks at is the amenities in the area. Whether you look for entertainment facilities or shopping area, there is no close rival to this location. The largest and the newest mall, the phoenix city mall is located here, which has got a gaming area and a multiplex. There are multiple facilities for sports with an international cricket stadium, Ekana cricket stadium located here. The area is also blessed with many schools affiliated to different boards, where students from all over Lucknow prefer to study. The medical facilities in the vicinity are the best in the town.

Another reason why this locality emerges as the most preferred destination for home buyers, is the most modern apartment complexes on offer by the best builders in the town. Whether it is large north India based developers like Ansal or Omaxe or one of the best developer of UP, Paarth Infrabuild, the properties on offer here have the most modern amenities.

Paarth Infrabuild offers the best located projects Aadyant and Arka in this cluster. These projects are situated adjacent to Phoenix city mall and the cricket stadium and have the best amenities on offer.

Benefits of buying a home from reputed developers

In last decade, the age of home buyers has gone down and number of home buyers has increased substantially. Taking advantage of the same boom, the developers have started to offer the customers with different types of housing projects, for their ease and to cater to their interest.

However, there are some fly-by-night developers who have entered the trade to make some quick money. They would typically release attractive advertisements and offers to lure customers. There are also some developers in every market who have delivered good projects in past but are facing huge financial crisis. Therefore, a critical part of a home-purchasing decision is background check on developer. So what should one look out for:

  1. Choose a developer who has delivered some projects in the city earlier
  2. Check out for a financially strong builder. You can do a google search on the developer to see if he has defaulted on some payment etc or taking huge loans. It’s better to avoid such a developer even if he meets the criteria 1.

While it might sound like some work, a due diligence at this stage will help you to avoid disappointments later. Some of the benefits that one can enjoy by purchasing a home through a reputed developer:

Modern Design

A reputed developer who has multiple projects, will have his own setup to oversee the designing and the construction process. This ensures one gets the most state of the art design, which are functionally useful and provide living comfort for a long time. Typically, a developer with a quick money in mind, doesn’t create his own setup and gets contractors to do everything. This results in compromising quality as the contractor is not bothered about his long term reputation with the end customer. 

Transparency in dealing

A reputed and large developer will have a process to take care of any concern raised by a customer, something which is very important in buying a product with deep engagement. There is a process of 3-4 years during which you need help on aspects like checking progress of the project, payment reconciliation, documentation etc. Small developers don’t have CRM department to handle these queries and ever changing sales people are of no help in such situations. Also, with a large developer, everything will be recorded in writing or through a mail. Registration of projects with RERA also ensure a certain minimum transparency by the builder. The projects offered on individual basis by small builders in unorganized sector are not even registered with RERA and offer no specific details.

Easy accessibility of Home Loans

A reputed developer will already have a project approval done for home loans for its customers through reputed financial institutions. In such a case, it becomes extremely easy for a customer to get his home loan processed. In some cases, financial institutions also offer special promotions on home loans like subvention schemes or special interest rates for home loan on such residential projects.

Timely Project Delivery

Good and reputed developers ensure that they keep their commitments to the customers and therefore use modern project management techniques to ensure customer satisfaction.

Paarth Infrabuild is one of the most reputed developers of Lucknow. They have multiple projects in the city and offer best value for money to its customers with transparent offers.

Living experience in an independent floor

Buying a home is one of the biggest decisions a family makes together. This also has far reaching social and economic impact on family members. The locality, the neighbors, infrastructure and what kind of home one buys, go on to define the kind of life one would live.

Living experience in an independent floor

There are many choices for a buyer. One can buy an apartment in a condominium or buy a villa on an independent plot of land. For some, Skyscrapers make their inhabitants proud and inspire awe in them. But some just don’t like living in tall buildings with shared spaces. A few others want to live in an Independent villa, but can’t afford it. The high prices of land have made villas virtually out of reach of an average Indian. The independent floors give a certain middle course that is affordable and meets aspirations of a style-living oriented middle class family.

An independent-floor apartment is a residential unit with a few other flats in a low-rise independent building. The number of units on each floor is one or two and therefore don’t have to share the common space with many families. These buildings are generally mid – height, offering the much needed visual relief, ensuring these are not claustrophobic. These are also designed with ample space between different blocks to afford a healthy flow of air and ingress of sunlight. These have become important criteria for customers in post-pandemic world.

Buying an independent floor is clearly a lifestyle decision. This is so because, an apartment of the same size in a high-rise will be available at 15-20% less cost. For a lot of people who go by utility of their purchase decision, this premium over a similar sized apartment doesn’t make any sense, but for few, it is the best decision they made. Also the flexibility of space utilisation in independent floor is more as there are very limited common areas. This also allows a buyer to give the space outside one’s home a character that he wants.

However, builder floors have some drawbacks, if they are offered on a standalone basis. Such independent floors do not have facilities such as gymnasium, swimming pool, security and power back-up, that all of the modern society apartments have. But if there are independent floors on offer within a township, this is like one gets best of both worlds. An independent floor with the sense of safety and security and the amenities offered by a large well planned township is unparalleled in its value offer to the buyer.

Independent floors offer a sense of space which can’t be compared with an apartment. The privacy that this offers, also attracts buyers. The discerning customers also like the opportunity to create the greens around their home and less cacophonous surroundings. Another strong value that an independent floor in a township offers is the “step in – step out” convenience. What it means is that you could enjoy social life just by stepping out of your home and be absolutely private the moment you step back inside.

Gardenia Residency in Paarth Republic Township on Lucknow- Kanpur road, is attracting buyers with this unmatched combination and is one of the fastest moving homes in Lucknow.

Why Real Estate is a better investment than Equity

The debate as to which is a better investment opportunity – Real Estate or Equity, when one is looking for high returns, is one that continues. However, there are facts which clearly establish superiority of Real Estate investment over equity investments. One of the most important reason in support of it, is the lesser volatility of prices associated with RE prices. You could not be away from the market, if you have made equity investments, while you don’t check land prices every day and do it only when you need to sell.

Why Real Estate is a better investment than Equity
Why Real Estate is a better investment than Equity

One point repeatedly put forward by Equity enthusiasts is that real estate is lumpy and illiquid. But what these people miss out is that wealth generation is not a target to be achieved in a few months or a year. It is meant to help achieve life goals over 10-15 years. Also, real estate generates supplementary cash flows in the form of rental income, which is almost always better than the dividend income one can expect from equity investments.

The nature of equity investments is such that the investor could never predict the facts of how his investments would perform over a longer time frame. Look at what happened in the case of a yes bank or a Reliance power. People lost almost entire invested amounts due to wrong disclosures by directors of these corporates. On the other hand, a real estate investment has a material value that can be ascertained by anyone to a great degree of certainty. This ensures that the best analyst and the worst in case of land price will differ only by a few percentage points, while in case of equity, this difference could be in 10s of percentage.

A certain group also propels equity investments through mutual funds investment. Agreed, that mutual funds avoid the risk of volatility in only one scrip, but the volatility is still much higher than Real Estate. Also, analyzed over a long period of time, mutual funds have also not been great wealth creators. And if they don’t serve this purpose, they lose the right to be compared with real estate investment, which has helped people across India to create wealth over years.

Another factor that supports real estate investments is the ability of an individual to get funded at a highly subsidized interest rates by taking a home loan, to buy a property. Can you get a loan to buy into equity? The fact that one can fund the real estate investments through a loan results in taking benefits of higher than calculated returns. If the price increase in property has been more than the rate of interest on loan (which generally is the case), one earns returns also on that part of investment that was done through home loan money.

However, it is to be understood that the property should never be used as a short-term investment tool. And one could argue in favor of an equity investment for short term. Finally, the tax advantage offered on housing loan both on the principal and interest amounts make the returns even sweeter and therefore, property should always be a part of your investment portfolio.

Future of work and home spaces

We are on a long road to recovery from the initial disruption created by the pandemic. It, however, is sure that not everything will go back to how it was pre-Covid. Somethings would have, perhaps, changed their character forever.

Future of work and home spaces
Future of work and home spaces

The lockdown brought a huge change to the workplace. Work from home (WFH) became the norm rather than exception. As per estimates from industry experts more than 90% of 4.3 million IT workforce worked from home during lockdown. And it seemed to have worked well, contrary to the early skepticism. The best part is that both the employee and the employer seem to be happier with this arrangement. While increased productivity warmed the hearts of employers, employees enjoyed flexible working hours and savings in commute time.

Learning from IT industry’s early moves, other industries also started to figure out ways of getting a portion of workforce WFH without disrupting the work ethics. Employers also saw it as an opportunity to reduce infrastructure and administrative costs. Conferences and meetings went online, helping save critical and expensive commute and helping organisations take swift decisions. Also, employees could be close to families during these uncertain times, especially when kids were home due to school closure. And there has been a vast acceptance of these methods. Even the courts in the country, started using video conferencing as a viable medium to do hearing. 

WFH also helped companies to tap into a pool of talent, which was not available earlier. There were instances when employees were not willing to move places, resulting in shortage of talent of a particular type. But with WFH becoming a norm, this has no more remained a challenge. Also, people who left their homes, leaving ageing parents behind, for a better life, could now shift back and be next to their parents without affecting the work. This means very special for women, who had to sacrifice their careers for commitments at home, suddenly finding new opportunities.

Another defining aspect of the pandemic induced work innovations has been a realization by employers in industries other than IT, that remote work for a large proportion of people in every industry is possible. As organizations tried it under compulsion and found it working, it is expected to become a regular feature going forward. This should result in continuation of these measures as it works well for both the employees and employers. There was an announcement by Deutsche bank with a plan to have almost 40% of its workforce working from home permanently.

However, there has been a flip side to WFH also. It is yet to be ascertained as to the impact it will have on employee morale and loyalty over a longer period of time. The lack of physical contact will affect the ability to group work, ideate and solve complex challenges. This feeling of isolation could also affect the mental well-being and may play havoc with self-confidence of sensitive employees. As non-verbal part of the communication is not possible, the exchange in certain situation could turn unhealthy. We can already hear employees complaining about unstructured and long hours of work affecting their life in multiple ways.

The problem, in fact, extends beyond the mental well-being. The bedrooms and living rooms are being converted to make-shift offices, which is an interference of work life into personal space. Most of the houses in India are cramped and don’t have appropriate office furniture, which may lead to health issues. As personal life is intruded into, a lot of employees and their families may find this experience awful. The ambient noise, at times, create embarrassing situations for individuals and trying to hide from it could result in employees not being at their normal self. Also, a large set of people have an extremely casual approach to work, when in a relaxed setting, which may be off-putting for colleagues in the work group. 

What then is the future of WFH in India? Basis the cost reduction it offers to employers, there will be an increased traction to continue and enhance Work from home. A large proportion of employees on other hand are already feeling weariness of this change and may like to resume the normal office functioning at the earliest possible opportunity. Multitude of work in offices, including the IT corporations, require more than one teams and employees to work together on a problem. Their synchronization has been critical for organizational success. Keeping this and other factors in mind, most of the organizations may be forced to resume operations like pre-covid times, once the scare is over. However, a good solution can be blended office – working from home on specific days and working at office on other days. This could be a winning solution if proper planning with thorough understanding of each role.

This new way of thinking will also result in paradigm shift in other industries. Real Estate industry is the one that is expected to feel this change the most. The market for office sales and rentals may face upheaval in short term. On the other hand, residential developments in emerging and new locations may see an uptick in demand. Challenges of working and managing office work from cramped spaces will force people out of their homes in busy localities to look for new and larger homes increasing the transactions. The noisy buildings located next to a street as standalone building, will lose charm and large complexes away from main road offering less noisy surroundings will gain prominence. It will not be a surprise to see larger homes or apartments with an extra room getting into favor, when compared with smaller homes. The locations with good IT infrastructure will also find more buyers. Also, with travel and other expenses down, the ability of an employee to pay the EMI amount would increase substantially, giving him the confidence to invest in a bigger apartment.

As the impact of WFH becomes clearer, we will know the way it impacts various industries. One thing, however, is sure, that the housing real estate industry is sure to see its best days. The focus will also shift from purely affordable housing to apartment complexes located away from hustle bustle of busy market areas. The large township projects will be in vogue and certainly score over small city centric developments.

5 reasons why one should buy property in Lucknow

City of Lucknow, inhabited on the two sides of river Gomti, is a beautiful city that transitions from old to new in a matter of a few kilometers. The core of this city is its historical monuments, which are juxtaposed with glass and steel facade of state-of-the-art constructions. The old bazars are still attracting crowds for their variety, while fashionable malls are equally liked by new age city dwellers. The tranquil locales, modern infrastructure and a relaxed lifestyle has been attracting people from all over to make this city as their home for years and with time, its charm has only increased.

5 reasons why one should buy property in Lucknow
5 reasons why one should buy property in Lucknow

Today, Lucknow has emerged as one of the country’s most important cities. Lucknow is now emerging in various sectors such as retailing, manufacturing and IT after securing its position in the smart cities of India, thanks to a proactive government. As a natural corollary, the city is attracting many developers and homebuyers with the growth of new infrastructure. Here is a list of top 5 reasons, why one should look at investing in a good property in Lucknow.

  1. Lucknow Metro – Every city in India has faced chaotic traffic as it grew. Lucknow, however, escaped this due to visionary planning of infrastructure agencies. The metro rail work was started ahead of time and resulted in being ready when the city would have faced challenges of traffic. It makes moving around in the city very comfortable.
  2. Connectivity with the world – Lucknow boasts of a modern international airport and a railway station connected to almost every city in India through an efficient network. Unlike most other cities, both these places have excellent connectivity with rest of the city. The Shaheed path connecting to airport from the developed areas of the city is a testimony to the foresight of city planners.
  3. Recreational facilities – Lucknow has many places to spend a day either in complete relaxation or by engaging in an activity one likes. Two cricket stadiums in the city, with the latest one, Atal Behari Vajpayee stadium even hosting international cricket matches, have brought the most played game in India to its residents in a spectacular fashion. The museums, cinema halls and a host of other such facilities ensure that one never feels lack of recreation options in this city.
  4. Medical and educational infrastructure – This city rubs shoulders with the top metros of India, when it comes to educational and medical infrastructure. With top schools and colleges, an IIM, a AIIMS equivalent hospital with multiple top notch private hospitals, Lucknow offers a peace of mind like no other similar city in India. The city provides the best environment for a child to engage in various activities, while studying for a multi-faceted development.
  5. Modern retail – Lucknowites have adopted to modern retail like fish to water. Latest malls like Phoenix and Fun republic have attracted and introduced people to the best national and international brands. The ubiquitous fashionable city dweller, mixing with the people in traditional attire make this city as lovely as one could get.

There are a few locations which have harnessed these advantages to the maximum. A couple of residential complexes, Arka and Aadyant by Paarth Infrabuild in Gomti Nagar Extension, located right next to Phoenix mall and Atal Behari Vajpayee stadium, bang on Shaheed path are the kind of location, one can only imagine for that coveted home.

Lucknow housing market – Opportunity for investors and end-users

Lucknow is capital city of Uttar Pradesh, the most populous state of India. Lucknow is always known as the cultural hub of north India and is also fast emerging as the biggest commercial hub of North India outside of Delhi NCR region. The infrastructural facilities in the city rival the best in the country in all aspects. It is the safest town in Uttar Pradesh with state-of-the-art policing protecting its residents. The medical facilities available in the City both in public as well as in private sector promise to protect people of the city from any eventuality. Lucknow city weaves a magic encapsulating traditional ambience with Rapid and ambitious futuristic growth. This unique blend of culture with social infrastructure defines the charm of the city and entices large swathes of population to make it their home every year.

Lucknow housing market – Opportunity for investors and end-users

While Lucknow has always been known for its culture, it has witnessed some of the best developments in last one decade. The ubiquitous metro rail covering the serpentine lanes below has a place of pride and convenience. The expanded airport connecting its citizenry to destinations across the world has opened the gateway to commercial centers of the world, while the newly constructed expressway connects this airpot to the pockets of commercial excellence within the city. The modern highway to Agra, connecting further to Delhi gives wings to the ambitions of ever-so-eager entrepreneurs from the city. The health infrastructure here stands shoulder to shoulder with any city in the world, what with Sanjay gandhi post graduate institute leading the medical facilities in this part of the world. The private investment has reposed its faith in these initiatives and contributed to creation of job opportunities in different sphere. The swanky complexes of IT companies stand a testimony to these efforts. While Lucknow has never been a manufacturing hub with that title belonging to its twin city Kanpur, the new age industries are finding an elevation to their pitch here.
Lucknow of yore was dotted with flea markets, but the new buzzing Lucknow challenges the hegemony of traditional retail centers with the giant shopping complexes that balance the nawabi charm and the poetic humdrum with the hustle and bustle of modern busy life, ever so delicately. The Atal bihari Vajpayee international cricket stadium has added to the charm and utility, occasionally acting as a magnet to the city. Quality education is another pillar that has supported the residents of this boom-town in achieving their dreams. From foundation schools to a world class university bringing out the best in its students, the city embraces students from all nationalities and faith and gives them the values that highlight their achievements years later.

The thriving economy and an ambitious middle class population has resulted in this city growing. No wonder then, that it has reported to have one of the highest growth in disposable income in the country in a decade. Exposure to modern life style and a high disposable income has upped the propensity to invest for a better way of life. Residents of adjoining towns and cities and also from rest of Uttar Pradesh always invested in Lucknow city. The state being an agrarian rich region, has seen the incomes going up in small towns and cities, resulting in citizens looking for better life-style and therefore heading to Lucknow. A home in Lucknow is a matter of pride for anybody living in any part of of eastern Uttar Pradesh. It has become more so in recent times as both the business as per the job opportunities give fast in this city. Earlier Kanpur used to be the business hub with Lucknow the Cultural Centre, but now Lucknow holds both these titles.

Lucknow has also seen significant political stability for almost A decade now. It has helped the infrastructure projects to complete in time and the town to grow in a planned manner. Private developers of national and international repute have also launched various residential and commercial projects in the city with world class amenities and architecture. This has also enticed old residents of the city living in crowded and less developed localities to buy a home and live in modern housing societies. Therefore, while most of the urban centers in India have struggled to maintain the speed of sales of houses and the prices, Lucknow real estate market has seen a consistent growth, both in terms of price appreciation and number of units sold. Localities like Gomti Nagar and Kanpur Road have seen significant traction from buyers. A lot of these projects which were launched a few years back have been completed and residents have shifted in. This has further boosted the confidence of end-users to invest in new properties. This, in turn, has offered incremental returns on investments for investors and therefore they keep flocking to various projects.

Other factors which have influenced this trend are – availability of land within a reasonable distance from City Centre, relatively low cost of construction and availability of comparatively cheap labour. This has enabled the developers to offer excellent propositions to buyers within their budget. Buying a property in Delhi NCR have continued to be unaffordable for a middle class buyer and the same customer finds excellent choices at affordable price points of between 40 and 70 lacs here. Lucknow city has seen multiple large investments in the real estate housing sector and it is expected to continue to see the same going forward as people across the cities restart their life after the pause due to covid-19.

Lucknow housing market is expected to see hectic activity, as people are looking to stay near the places where educational and medical facilities offered meet the word standard. The availability of ever increasing employment opportunities makes Lucknow even more attractive. The administrative reforms initiated by the present government in last two years have started yielding results making the Civic infrastructure in Lucknow reach newly developing localities. Lucknow reality market is slowly turning into the proverbial gold pot for the investors and the best place to live in for the end user.

Urbanisation – Opportunity for smart growth

Countries like India are witnessing a very fast migration of population from rural areas to urban areas. It is also showing in the reducing weightage of agriculture in the GDP. This has been a phenomena observed worldwide – today’s developed world had seen it in the middle of last century coinciding with the industrial revolution. There are lessons to be learnt from those examples and plan for it in advance. Communities across country will be compelled to adopt technologies and processes keeping this reality in perspective.

With more and more of population living in cities, urbanization is bringing in significant changes to social and economic structure of these. It’s also exerting significant pressure on infrastructure and resources and potentially opening the door to urban catastrophe if prior planning is not done. At the same moment, it gives local governments an opportunity to plan and correct the infrastructural and social disparities of past.
If cities don’t work for entrepreneurs, employers, and citizens in the same breath, then the related flows of trade, technology, infrastructure and employment will be squeezed. Creating a master plan of fast growing cities, taking into account also the rural areas that it is likely to swallow, is just the first step. If administrations can harness data-driven intelligence to identify appropriate opportunities and priorities and create a smart plan it will ensure an equitable and futuristic development. Another opportunity which this phenomena offers is to get the data of all the various departments to talk to each other through smart algorithms and use it to create a seamless urban perspective. It will help in deploying predictive services ensuring right services to the right population group, at the right time.

Latching on to this idea, a number of cities, ably pushed by central government, have started working to create smart cities, though with varying understanding. Some look at it as use of technology to optimize the urban infrastructure and traffic flow. Others look at it as a push towards initiating smart governance, where policy making is more driven by data and logic and oriented towards its citizens. Some technologically advanced administrators are planning to use Internet of Things (IoT) platforms to monitor city infrastructures, which means managing everything from traffic flows and parking to water and air quality through centrally controlled and data driven approach. Data generated thus, can be used to further enhance environmental sustainability and creation of renewable energy resources.

Most urban centers in India are struggling with a creaking infrastructure and legacy planning issues. Therefore, this opportunity to reorient and plan for fast urbanisation opens new roads to set it right. A data based smart planning will help orient cities around a couple of central themes and can deliver a citizen-centric development. The planning for employment opportunities, future patterns of flow of people and more equitable social development will set these cities on a growth path. If we miss this opportunity now, our cities will end up being chaotic masses which will be a social and economic disaster. The choice between a smart growth and an urban mess is to be made now.

What should developers do in a challenging market

The real estate market heading into the current crisis has sometimes been described as the real test of character of developers. The deepening economic impact of the coronavirus pandemic is felt worldwide. It is not only the immediate economic challenges which are worrying developers, but also the imminent social and behaviour changes in buyers. It will push us to learn to cope with and embrace a new professional paradigm.

Despite the chaos that’s taking hold in the broader market, real estate developers can apply brave but smart strategies to keep their projects going and assets producing. There have been instances of existing businesses cutting down on their manpower or reducing salaries across the board, which will leave lesser money in the hands of consumers, resulting in problems with existing customers who may be on an instalment plan. Also the prospective buyers will be squeezed for funds and there is real danger of reducing per unit price. Some of the investors who had been holding on to their investments in the hope of better returns, may come out to sell in desperation, forcing the prices further down.

What then, a real estate developer can do to survive and come out stronger on the other side of this crisis. There are opportunities which will need to be tapped with a suitable plan. In the space of customer inquiries, it will be prudent to increase spends on creating brand in digital world. With people spending more time indoors and working long hours on their computers, it is quite intelligent to create a connect with customers online. Also, customers try to interact with brands in various ways as online search and research is very intuitive. The developers who could create a simulacrum of the customer buying cycle and fill all the gaps that might exist in digital brand positioning, will walk away with bulk of online enquiries. It would be worth presenting to customers the options understanding the current state of customers.

Another opportunity that presents itself to the developers is in terms of canvassing for upgradation. There is a sizeable chunk of people, who have paid off the housing loans they had taken for their first homes. It is time to give them compelling reason to upgrade or buy another property. Historically low interest rates and availability of good options at considerably stable prices will drive in bargain hunting investors with surplus funds. Can a developer reorient its product proposition to suit their requirements.

The onset of long term social and behavioural changes should also be considered in redrawing the product design as much as possible. In days ahead, functionality of design will win over luxury. It will be smart to reorient designs keeping the new social habits people will form. A great outdoors within the precincts of project may become more attractive than a high end club house. Large open though covered spaces for small group conversations would be inviting for more people than a large banquet hall. Provision of health care facilities and good house keeping services will trump a restaurant or a coffee shop. A developer sensitising and orienting the design and construction team to these realities will be a winner compared to the ones who don’t do this.

Every challenge hides an opportunity in its lap. It needs effort to recognise the same and work to capitalise to come out on top once the challenging situation is over. Time will tell us how manages the crisis period proactively and wins and who gets crushed under the weight of inaction.